Optimal Shelf Availability (OSA) is developing a decentralized, AI-driven marketplace for retail. They aim to connect retailers, manufacturers and consumers in a blokchain-based platform that will assist shoppers in making purchasing decisions, and will help retailers address stocking issues. OSA's Hybrid Platform is currently being used by 20 retailers and manufacturers in 3 countries. They aim to provide consumers with transparent product information and online assistant services. The AI-powered ecosystem will also gives manufacturers and retailers the chance to effectively cooperate and optimize their business strategies. The network is powered by the Ethereum-based OSA token, which will be used to reward consumers for contributing their shopping data. OSA has several influential advisers, with significant experience in retail and ecommerce.

The Carry Protocol is a blockchain-based consumer loyalty platform that will allow consumers to have more control over their transaction data. The Carry protocol was created by a South Korean company called Spoqa. It is designed to allow users to anonymously monetize their data and collect loyalty rewards with a variety of merchants in the network.

Tael, formerly known as Wabi, is a blockchain-based loyalty token for consumer products. They hope to enable a variety of token-based innovations for consumer loyalty programs that reward customers for making purchases, and encourage other actions. The platform is being developed by a company called Techrock, that plans on integrating Tael, into a consumer ecosystem that will also use blockchain to optimize logistics and supply chains in retail. The project's initial focus will be on Asian markets.