Refereum vs Ubex vs DATx
What problem does this service solve?
Refereum's goal is to use blockchain to add transparency and efficiency to the affiliate marketing industry. | Ubex wants to use blockchain technology, and neural networks, to improve online media buying. | DATAx wants to improve the digital advertising ecosystem with a blockchain-based platform. |
Token Stats
Company Description
Refereum is developing a blockchain-based affiliate referral ecosystem that is focused on gaming. Their goal is to develop a decentralized affiliate marketing platform that will be powered by the Ethereum-based RFR token, and will enable on-chain attribution for marketing engagements. Refereum places an emphasis on gaming, and their platform allows game developers to create incentivized quests that reward game players for completing in-game tasks. | Ubex is developing a decentralized ad exchange that will connect advertisers and publishers. The Ubex network will be powered by the native UBEX token. Advertisers will be able to bid for tokenized ad slots on a blockchain-based exchange; adding efficiency and transparency to the media buying process. | DATx is cooperating with Avazu to develop a blockchain powered digital advertising platform with cross-chain capabilities. It will have a hybrid model of, centralized and decentralized data storage, that will give users more control of their personal information. DATx will encrypt their details, and use blockchain to improve privacy, transparency, and security for viewers, publishers, and advertisers. DATx will also use transparent machine learning algorithms, decentralized auditing, and incentives based on user attention, to help improve the inefficiencies that currently plague digital advertising. |