Patron is developing a blockchain-based marketplace for social media influencers. It will serve as a dedicated ecosystem, based on crypto payments, for brands, influencers, and their fans. Patron hopes that their decentralized network will create new opportunities for influence marketing. Users with significant social media followers will be paid with PAT tokens for marketing brands and sharing content.

Refereum is developing a blockchain-based affiliate referral ecosystem that is focused on gaming. Their goal is to develop a decentralized affiliate marketing platform that will be powered by the Ethereum-based RFR token, and will enable on-chain attribution for marketing engagements. Refereum places an emphasis on gaming, and their platform allows game developers to create incentivized quests that reward game players for completing in-game tasks.