HOQU vs DATx vs Ubex
What problem does this service solve?
HOQU will connect advertisers and publishers with a blockchain-based platform that will be more transparent and more efficient than current affiliate networks. | DATAx wants to improve the digital advertising ecosystem with a blockchain-based platform. | Ubex wants to use blockchain technology, and neural networks, to improve online media buying. |
Token Stats
Company Description
HOQU is developing a decentralized affiliate marketing program. Their online marketing ecosystem will use blockchain to add transparency and efficiency to referral marketing. The HOQU network is powered by the Ethereum-based HQX token. | DATx is cooperating with Avazu to develop a blockchain powered digital advertising platform with cross-chain capabilities. It will have a hybrid model of, centralized and decentralized data storage, that will give users more control of their personal information. DATx will encrypt their details, and use blockchain to improve privacy, transparency, and security for viewers, publishers, and advertisers. DATx will also use transparent machine learning algorithms, decentralized auditing, and incentives based on user attention, to help improve the inefficiencies that currently plague digital advertising. | Ubex is developing a decentralized ad exchange that will connect advertisers and publishers. The Ubex network will be powered by the native UBEX token. Advertisers will be able to bid for tokenized ad slots on a blockchain-based exchange; adding efficiency and transparency to the media buying process. |