DATx is cooperating with Avazu to develop a blockchain powered digital advertising platform with cross-chain capabilities. It will have a hybrid model of, centralized and decentralized data storage, that will give users more control of their personal information. DATx will encrypt their details, and use blockchain to improve privacy, transparency, and security for viewers, publishers, and advertisers. DATx will also use transparent machine learning algorithms, decentralized auditing, and incentives based on user attention, to help improve the inefficiencies that currently plague digital advertising.
The network is powered by the DATX token, and is backed by several influential firms, such as Genesis Capital, Qtum, and Game.com.

DATA is developing a blockchain-based data authentication protocol for the mobile advertising industry. Users will receive Ethereum-based DTA tokens for contributing their mobile resources. The network will also connect advertisers with publishers.

New Power Coin is developing a blockchain platform that they claim will provide a new source of internet traffic. They hope to use blockchain technology to improve internet targeting for advertisers and to giver users ore control of their personal data. The company's marketing materials do not provide very many details about their existing technology.
New Power coin uses the NeoScrypt algorithm as a Proof-of-Work (PoW) consensus mechanism. The network is powered by the NPW coin.