DATx is cooperating with Avazu to develop a blockchain powered digital advertising platform with cross-chain capabilities. It will have a hybrid model of, centralized and decentralized data storage, that will give users more control of their personal information. DATx will encrypt their details, and use blockchain to improve privacy, transparency, and security for viewers, publishers, and advertisers. DATx will also use transparent machine learning algorithms, decentralized auditing, and incentives based on user attention, to help improve the inefficiencies that currently plague digital advertising.
The network is powered by the DATX token, and is backed by several influential firms, such as Genesis Capital, Qtum, and Game.com.

DATA is developing a blockchain-based data authentication protocol for the mobile advertising industry. Users will receive Ethereum-based DTA tokens for contributing their mobile resources. The network will also connect advertisers with publishers.

ClearCoin is developing a smart contract based advertising and media buying platform, built on Ethereum. Powered by the XCLR token, ClearCoin connects advertisers and publishers in a media buying network that uses blockchain to add efficiency and transparency to the media buying process.