LBRY is developing a blockchain based content distribution network that will serve as a decentralized marketplace connecting content creators and viewers. LBRY's Proof of Work network is powered by the LBRY Credits coin.

TaTaTu is building a blockchain-based platform that will reward users for watching videos and will record all views on the blockchain in real-time. Their goal is to provide a platform that will be safer for brands and will share advertising revenue in a more equitable and transparent manner. TaTaTu will be able to validate the identity of users and certify that all video views are authentic.