LBRY is developing a blockchain based content distribution network that will serve as a decentralized marketplace connecting content creators and viewers. LBRY's Proof of Work network is powered by the LBRY Credits coin.

TaTaTu is building a blockchain-based platform that will reward users for watching videos and will record all views on the blockchain in real-time. Their goal is to provide a platform that will be safer for brands and will share advertising revenue in a more equitable and transparent manner. TaTaTu will be able to validate the identity of users and certify that all video views are authentic.

Brave Software has developed a cryptocurrency enabled web browser that is designed to change the ad-based revenue models of the internet. The Brave browser is powered by an Ethereum-based token, and revolves around a blockchain-based digital advertising platform. It has the potential to change the existing online media dynamic and better meet the needs of internet users, publishers and advertisers. Users benefit from a faster web experience, publishers can increase their revenue with less cluttered ads, and advertisers will benefit from more transparency and more effective ads. At the core of Brave's platform is the Basic Attention Token (BAT), that enables micropayments between users and publishers. They hope to establish a new revenue model for the web that isn't based on intrusive ads, but on user attention.