Optimal Shelf Availability (OSA) is developing a decentralized, AI-driven marketplace for retail. They aim to connect retailers, manufacturers and consumers in a blokchain-based platform that will assist shoppers in making purchasing decisions, and will help retailers address stocking issues. OSA's Hybrid Platform is currently being used by 20 retailers and manufacturers in 3 countries. They aim to provide consumers with transparent product information and online assistant services. The AI-powered ecosystem will also gives manufacturers and retailers the chance to effectively cooperate and optimize their business strategies. The network is powered by the Ethereum-based OSA token, which will be used to reward consumers for contributing their shopping data. OSA has several influential advisers, with significant experience in retail and ecommerce.

The Newton Project is developing a blockchain infrastructure platform that will provide a variety of decentralized e-commerce services. One of the project's founders was previously involved in developing Elastos. The Newton platform consists of an underlying public blockchain called the New Chain, as well as storage and IoT services.