Incent is developing a cryptocurrency rewards program for merchants. Users are rewarded for making purchases with INCNT tokens, that can be redeemed with other merchants within the Incent network. The company's goal is to allow merchants to custom design loyalty programs for their customers and to give users an easy to use gateway to cryptocurrency. Incent is built on the Waves platform. The company has developed a variety of plugins and a toolbar that are designed to encourage adoption, and make crypto-based rewards programs more accessible.

LoyalCoin is developing a blockchain based customer rewards platform that can be used by merchants to give their customers more flexible incentives. The LoyalCoin network is powered by the NEM-based LYL token.