Kik's vision is to establish a decentralized marketplace to connect app developers with users. Their aim is to create alternative revenue sources for developers that are not tied to advertising. The company's blockchain project has attracted attention due to its status as an established consumer company, the large amount of money that was raised, and their plans to use both the Stellar and Ethereum blockchains for the KIN token.
Kik currently operates a mobile messaging app with over 300 million users. Kik launched the KIN token in an ICO that raised close to $100 million in 2017. The token is intended to power a a decentralized ecosystem of digital services, but will first be used, within the Kik messaging ecosystem.

The Storeum token is a digital currency that is designed to act as the medium of exchange for Storeum's decentralized marketplace. The project's marketing materials are unclear and the team behind it is not known. The STO token increased rapidly in price and market cap, shortly after its release in 2019.