Refereum is developing a blockchain-based affiliate referral ecosystem that is focused on gaming. Their goal is to develop a decentralized affiliate marketing platform that will be powered by the Ethereum-based RFR token, and will enable on-chain attribution for marketing engagements. Refereum places an emphasis on gaming, and their platform allows game developers to create incentivized quests that reward game players for completing in-game tasks.

ClearCoin is developing a smart contract based advertising and media buying platform, built on Ethereum. Powered by the XCLR token, ClearCoin connects advertisers and publishers in a media buying network that uses blockchain to add efficiency and transparency to the media buying process.