Refereum is developing a blockchain-based affiliate referral ecosystem that is focused on gaming. Their goal is to develop a decentralized affiliate marketing platform that will be powered by the Ethereum-based RFR token, and will enable on-chain attribution for marketing engagements. Refereum places an emphasis on gaming, and their platform allows game developers to create incentivized quests that reward game players for completing in-game tasks.

Adshares is developing a blockchain-based platform for programmatic advertising. They're goal is to create a decentralized marketplace to connect publishers and advertisers. Their advertising platform is based on their own blockchain, which is called the Enterprise Service Chain. It has a dPoS consensus mechanism and is powered by the native ADS coin.