Patron is developing a blockchain-based marketplace for social media influencers. It will serve as a dedicated ecosystem, based on crypto payments, for brands, influencers, and their fans. Patron hopes that their decentralized network will create new opportunities for influence marketing. Users with significant social media followers will be paid with PAT tokens for marketing brands and sharing content.

Adshares is developing a blockchain-based platform for programmatic advertising. They're goal is to create a decentralized marketplace to connect publishers and advertisers. Their advertising platform is based on their own blockchain, which is called the Enterprise Service Chain. It has a dPoS consensus mechanism and is powered by the native ADS coin.