Adshares is developing a blockchain-based platform for programmatic advertising. They're goal is to create a decentralized marketplace to connect publishers and advertisers. Their advertising platform is based on their own blockchain, which is called the Enterprise Service Chain. It has a dPoS consensus mechanism and is powered by the native ADS coin.

AdEx is a decentralized advertising exchange built on the Ethereum blockchain. They hope to use blockchain to improve privacy, transparency, and security for viewers, publishers, and advertisers. The network is powered by the ADX token.

RefToken is developing a decentralized affiliate program that will connect DApp developers with marketers that will distribute their DApps to users. Their smart contract enabled network will be powered by the Ethereum-based REF token, which will be bought by merchants and held in escrow by RefToken. Marketers will then be paid for each conversion that they deliver, according to the terms of the predetermined smart contract. The network will implement a review and rating system.