RefToken is developing a decentralized affiliate program that will connect DApp developers with marketers that will distribute their DApps to users. Their smart contract enabled network will be powered by the Ethereum-based REF token, which will be bought by merchants and held in escrow by RefToken. Marketers will then be paid for each conversion that they deliver, according to the terms of the predetermined smart contract. The network will implement a review and rating system.

MetaX is an AdTech company that is developing a blockchain-based digital advertising platform. They created adChain and adToken to serve as a decentralized solution for digital advertising. Their Ethereum-based adToken (ADT) powers the adChain registry.