Cred is a crypto-backed lending platform that is powered by the LBA token. It allows users to leverage their cryptocurrency assets to secure cash loans, and get fast liquidity without having to sell them.

ETHLend is developing a decentralized lending network powered by the LEND token. It connects lenders and borrowers in an Ethereum-based lending platform that is more transparent and has lower fees.

Credium wants to create a blockchain protocol that will be a database for the credit industry. They hope to use blockchain technology to reduce inefficiencies and increase transparency, while eliminating intermediaries.
The loan servicing and credit industry is hugely important in the United States. However, the difficulties in accessing credit worthiness, and the speculative nature of the industry, lead to inefficiencies.
Credium is launching a utility token called CDM that will be used on its platform.