Coinbase is one of the most prominent and influential crytpo companies. It is the most recognizable exchange in the United States and has over 20 million users worldwide.It is extremely user-friendly and is great for beginners. Coinbase is the intro platform for many first time crypto investors because it has a number of features such a free GDAX account for all users, a user friendly mobile App,  and built in wallet options.
There are a variety of security measures, and all funds are insured by the FDIC up to $250,000. Because of this, Coinbase is a very secure and reliable exchange with a reputable brand name
Its' clean and simple platform make it easy to quickly buy or sell cryptocurrency, and track funds through individual currency wallets.
Coinbase is a fully regulated exchange that is compliant with all laws, and because of their size and brand, they have been the subject of IRS investigations in which they were forced to disclose trading information for thousands of user accounts. They openly track user details and trading information. and have been known to close accounts for violating the terms and conditions.This is one of the main reasons that some traders prefer to use another exchange when they have become more familiar with the crypto ecosystem.
Coinbase also has  a relatively small amount of currency pairings and the platform does not have tools to accommodate more advance technical traders.
Coinbase also offers a variety of funding methods that make it an attractive choice for US residents that want to start buying crptocurrencies.Accounts can be easily funded. Since Coinbase is regulated, US bank accounts can be directly linked. This allows for relatively easy deposits and withdrawals, with a flat fee of 1.5% for buying via a US account. The trading fee is 0.25%

HitBTC is an exchange for advanced traders that was founded in 2015. It has one of the largest selection of currency pairings and is a very good exchange for technical traders. Unfortunately, the trading platform has a variety of detailed features that can be intimidating to newer users that aren’t familiar with them.
They have a very good record on security and provide a variety of options to secure accounts, including two factor authentication.
Trading fees vary depending on whether the order is executed immediately or not (.01%-0.1%). There are also no fiat deposit or withdrawal options, making cashing in more difficult.
HitBTC offers a number of trading tools aimed at experienced technical traders. The hundreds of coin pairings and advanced charting tools, allow traders to better take advantage of market opportunities,