TrueChain is developing a secure and scalable blockchain platform with a strong developer community. TrueChain hopes to improve upon current platforms with a hybrid consensus protocol called Minerva. This hybrid model will combine a consensus mechanism based on Practical Byzantine Fault Tolerance (pBFT) with a FruitChain-based Proof-of-Work protocol. Fruitchain is designed to minimize the incentives of mining pools by decreasing the variance of mining rewards; making the network more decentralized.
TrueChain's architecture also hopes to improve transaction times and reduce fees, by including a sharding mechanism that is locked to Gas fees. The first use cases for their platform will be digital advertising solutions.
The company is backed by several large Chinese blockchain companies, including ZB.com; one of the largest cryptocurrency exchanges. digital advertising industry

Chain is a blockchain software company that creates blockchain-based systems for financial institutions and major companies. They've developed blockchain solutions for companies like Nasdaq, Visa, and Citigroup, as well as a variety of crytpocurrencies. Chain has been successful in incorporating distributed ledger technology in very large and influential companies. Their focus is on using the core innovations of blockchain to improve existing systems. Chain uses blockchain as a software tool that can be applied where it is important for services or product to have more trust, or to build a network without an intermediary