TrueChain is developing a secure and scalable blockchain platform with a strong developer community. TrueChain hopes to improve upon current platforms with a hybrid consensus protocol called Minerva. This hybrid model will combine a consensus mechanism based on Practical Byzantine Fault Tolerance (pBFT) with a FruitChain-based Proof-of-Work protocol. Fruitchain is designed to minimize the incentives of mining pools by decreasing the variance of mining rewards; making the network more decentralized.
TrueChain's architecture also hopes to improve transaction times and reduce fees, by including a sharding mechanism that is locked to Gas fees. The first use cases for their platform will be digital advertising solutions.
The company is backed by several large Chinese blockchain companies, including ZB.com; one of the largest cryptocurrency exchanges. digital advertising industry

Bytecent is developing a decentralized rewards network powered by blockchain. Bytecent allows merchants to create customer loyalty programs that are cross-site and cross-platform compatible. Consumers are not restricted to using their rewards with just one merchant, and can redeem them anywhere Bytecent is accepted. In addition to secure transactions and portability, Bytecent never expire and there are no limitations on how many Bytecent you can accumulate or spend. BYC can be converted to Bitcoin, cash, and gift cards. Bytecent uses a variation of Proof-of-Work (PoW) for consensus that requires miners to manually attend to their computers and is called Proof-of-Miner (PoM). It's designed to prevent the use of advanced and autonomous mining hardware. Avanquest Software, a leading developer of consumer software, has implemented Bytecent for their rewards program.