Diamond (DMD) is a Proof-of-Stake coin focused on scarcity. Their marketing materials emphasize the limited circulation of the coin, and the benefits of the network's incentivized cloud mining system, which rewards users for contributing their computing resources.

Dogecoin is a cryptocurrency with a focus on fun, generosity, and community. It is unlike many other blockchain projects in that it does not aim to solve any ambitious problems. Dogecoin was originally created as a meme coin and has gained a large following that use the coin (DOGE) as an internet tipping and fundraising system.
Although Dogecoin was first created as somewhat of a joke, it has a passionate community that has used the platform for a variety of purposes. The project has gained widespread publicity and DOGE is traded on many exchanges.

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Apollo is developing an all-in-one cryptocurrency platform, based on the APL coin. Apollo was created as a fork of NXT, and has a very ambitious plan to integrate a variety of services under one platform, with a strong focus on privacy. Apollo's blockchain is called Hermes and has a Proof-of-Stake consensus mechanism. Some of the features that Apollo's marketing materials claim they are working on are: private transactions with IP masking, smart contracts, encrypted messaging, file sharing, a decentralized marketplace, voting system for governance, decentralized data storage, and a wallet with a built in exchange. John McAfee, a notable blockchain enthusiast and antivirus pioneer, joined the project in October 2018.