Brave
by Brave Software
Brave aims to disrupt the advertisement based revenue models of the web by creating a marketplace for user attention.
Company Details
- Brave Software
- https://brave.com
- Founded 2015
- San Francisco
- Token Based Web Browser
Token Stats
About Brave
Brave Software has developed a cryptocurrency enabled web browser that is designed to change the ad-based revenue models of the internet. The Brave browser is powered by an Ethereum-based token, and revolves around a blockchain-based digital advertising platform. It has the potential to change the existing online media dynamic and better meet the needs of internet users, publishers and advertisers. Users benefit from a faster web experience, publishers can increase their revenue with less cluttered ads, and advertisers will benefit from more transparency and more effective ads. At the core of Brave's platform is the Basic Attention Token (BAT), that enables micropayments between users and publishers. They hope to establish a new revenue model for the web that isn't based on intrusive ads, but on user attention.